A behind-the-scenes conversation about transitioning a practice online — and the real challenges that come with visibility, consistency, and finding the right people to serve.

In this episode, I’m joined by Annie Landry, a wellness coach who helps women over 35 improve their health through fitness, nutrition, and lifestyle coaching.

What we explored:
• The shift from in-person work to building an online business
• Why “just be consistent” isn’t helpful without clarity on what to do
• The overwhelm of trying to be everywhere early on
• How messaging evolves through real conversations with clients
• The tension between refining an offer vs. changing direction too quickly

When the foundations aren’t clear, consistency becomes exhausting — but when you know who you’re speaking to and where they are, everything starts to simplify.

Annie’s links:
→ Website: https://createmovementcollective.com/
→ Instagram: https://www.instagram.com/create_movementcollective/

Sophie’s links:
👁️ Work with me: bio.site/ren.wellbeing
👁️ Book a Behind the Practice Podcast Conversation: https://calendly.com/sophiecampise/podcast-interview-ren-behind-the-practice
👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/
👁️ Everything else: https://www.ren-wellbeing.com/
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