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028. Brand Designer Gets (re)Branded, Second Ring: Design
Time for the second ring of my Three-Ring Confidence framework: Design. Today is all about taking that big top brand energy we uncovered last week and turning it into a visual identity that screams me.
Spoiler: designing my own brand wasn’t the smooth ride you’d expect from someone who does this for a living. It was a chaotic, stomach-butterfly-inducing tightrope walk, full of self-doubt and big decisions. From wrestling with colours to taming the shiny-object urge, I’m spilling the tea on how I brought this circus to life without losing sight of who I am. If you’ve ever wondered how to create a visual identity that feels like you, grows with your business, and doesn’t alienate your audience, this is one you’ll want to tune into.
And if you want help with rebranding yourself… I’m booking Extravaganza projects for the rest of 2025: only 5 spots left! Apply now & let’s design a brand that looks the part, acts the part & sells out.
SPOTLIGHT MOMENTS
✦ Why seeing your brand come to life can spark some confidence wobbles
✦ How I balanced nostalgia & play with a circus brand theme
✦ The tightrope of keeping what works while embracing bold reinvention
✦ Avoiding the Frankenstein trap and over-tweaking your brand
TAKE THE STAGE
What’s one visual element in my brand (a colour, a font, an icon) that feels like me, and how can I make it work harder to tell my story? If you’re stuck, revisit last week’s episode for the direction ring to uncover what makes your brand mesmerising before you dive into design.
——
Mentioned in this episode:
✦ THE EXTRAVAGANZA: A 12-week, all-inclusive brand transformation that gives you all the visuals, website and marketing assets it takes to succeed with Flying Colours
✦ Katie Pannell, Naming Expert & Founder of 26&thensome
✦ Case Study: Brand Naming Flying Colours Creative
Follow & Connect with Eva:
✦ Say hey on Instagram
✦ Check out my website
✦ Get my Uncaged emails
——
TIMESTAMPS
00:00 Welcome to The Freak Show
01:02 Three-Ring Confidence Framework: Design
02:14 Why Designing My Own Brand Was the Worst (and Best) Thing Ever
05:33 Embracing Discomfort: The Key to a Bold Rebrand
07:48 From Fun House Concept to Visual Identity
11:12 Future-Proofing Your Brand with Intentional Design Choices
12:40 Avoiding the Frankenstein Urge in Your Rebrand
13:56 The Power of Implementation
View all episodes
By Eva CoutoTime for the second ring of my Three-Ring Confidence framework: Design. Today is all about taking that big top brand energy we uncovered last week and turning it into a visual identity that screams me.
Spoiler: designing my own brand wasn’t the smooth ride you’d expect from someone who does this for a living. It was a chaotic, stomach-butterfly-inducing tightrope walk, full of self-doubt and big decisions. From wrestling with colours to taming the shiny-object urge, I’m spilling the tea on how I brought this circus to life without losing sight of who I am. If you’ve ever wondered how to create a visual identity that feels like you, grows with your business, and doesn’t alienate your audience, this is one you’ll want to tune into.
And if you want help with rebranding yourself… I’m booking Extravaganza projects for the rest of 2025: only 5 spots left! Apply now & let’s design a brand that looks the part, acts the part & sells out.
SPOTLIGHT MOMENTS
✦ Why seeing your brand come to life can spark some confidence wobbles
✦ How I balanced nostalgia & play with a circus brand theme
✦ The tightrope of keeping what works while embracing bold reinvention
✦ Avoiding the Frankenstein trap and over-tweaking your brand
TAKE THE STAGE
What’s one visual element in my brand (a colour, a font, an icon) that feels like me, and how can I make it work harder to tell my story? If you’re stuck, revisit last week’s episode for the direction ring to uncover what makes your brand mesmerising before you dive into design.
——
Mentioned in this episode:
✦ THE EXTRAVAGANZA: A 12-week, all-inclusive brand transformation that gives you all the visuals, website and marketing assets it takes to succeed with Flying Colours
✦ Katie Pannell, Naming Expert & Founder of 26&thensome
✦ Case Study: Brand Naming Flying Colours Creative
Follow & Connect with Eva:
✦ Say hey on Instagram
✦ Check out my website
✦ Get my Uncaged emails
——
TIMESTAMPS
00:00 Welcome to The Freak Show
01:02 Three-Ring Confidence Framework: Design
02:14 Why Designing My Own Brand Was the Worst (and Best) Thing Ever
05:33 Embracing Discomfort: The Key to a Bold Rebrand
07:48 From Fun House Concept to Visual Identity
11:12 Future-Proofing Your Brand with Intentional Design Choices
12:40 Avoiding the Frankenstein Urge in Your Rebrand
13:56 The Power of Implementation