Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall.

Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a podcast, and even guesting on others’ podcasts.

Takeaways:

• The most important role of an evangelist:
  • It lies in their capacity to connect individuals through the power of storytelling. Conveying information in a manner that resonates emotionally enables that information to embed itself deeply in someone’s head and heart.

• For companies seeking a Chief Evangelist, stay patient. It’s about hiring the right person for this very unique role. Chris shares the story of Huntress finding him after searching for two years. He also explains how and why their mission is worth evangelizing.

• Evangelists should ask themselves: "How can we elevate storytelling to catalyze a change within our industry?"

• While discovering the role of Chief Evangelist, Chris immersed himself in every episode of this podcast. This experience not only validated his beliefs but opened a deep understanding of evangelism.

• Podcasting is a “cheat code for life” – it unlocks so much potential in you and in other people. Chris shares how and why he found himself hosting and producing a dozen shows, as well as specific tips to help you be a better podcast guest and host.

Quote of the Show:

• “The most important job of a Chief Evangelist is connecting people to information that’s going to enable them through the story.”

Links Related to This Episode:

• Chris Cochran’s on LinkedIn: https://www.linkedin.com/in/chrishvm/  
• Huntress: https://www.huntress.com/ 
• Hacker Valley Media: https://hackervalley.com/ 
• Huntress on Twitter: https://twitter.com/huntresslabs 
• Hacker Valley Media on Twitter: https://twitter.com/TheHackerValley 

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

• YouTube: https://youtu.be/In7AZFqZInk 
• Spotify: https://open.spotify.com/episode/6CvcSlRgrLwdciKGX8w8sy?si=lgdWRN2ASau5UaQuTeHJnw 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/028-chris-cochran-huntress-on-podcasting-as-a-cheat/id1652687400?i=1000618705981 
• Chief Evangelist: https://www.podpage.com/chief-evangelist-with-ethan-beute/028-chris-cochran-huntress-on-podcasting-as-a-cheat-code-for-life/ 

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/