In this episode of the Sales Prospecting School podcast, we go over a content marketing strategy that John has created for one of his clients.

The content marketing strategy is built based on the following criteria:

1. B2B

2. Digital

3. Very specific niche product

4. Organic SEO + Paid PPC

We break down the content strategy into three major pieces:

1. Keyword Strategy - discovery of current, competitive, and opportunity keywords.

2. Content Strategy - formatting for cornerstone + support material that reflects the keyword strategy.

3. Advertising Strategy - utilization of both the keyword strategy + the content strategy in order to A/B test copy as well as understand what type of searcher is finding your information.

Let us know if you have questions.

Thanks for listening to this LEGACY episode of Sales Prospecting School.

Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB

Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4

Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM

Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/

Questions or comments? Ted can be reached at: [email protected]

Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/

Thanks for listening and enjoy!

PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh