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028: Erik Cooper | Bringing Organizational Purpose to Life
Episode 28: Erik Cooper, Vice President, Community Reinvestment Foundation
“Purpose, clarity, and healthy culture don’t just randomly happen. If we aren’t intentionally focusing on those things - we will not have them.”
Erik Cooper (@erikcooper) serves as the Vice President of Community Reinvestment Foundation (CRF), an affordable housing business that owns, sustains, and rehabs homes for people in need.
In this episode, you’ll hear how Erik, a former pastor, weaves faith and work into this mission-based company - and how it impacts CRF’s organizational purpose.
What is the organizational purpose? How can you, as a leader, bring it to life within your company?
Erik believes all businesses have a purpose whether they know it or not. What is behind your why? Why do you do what you do? This purpose not only guides you on how to do things, but it also tells you what you shouldn’t do.
Listen in as Erik gives his advice on building strong leadership [humility is key], and why you first must be clear with your personal ‘why’ before you develop an organizational ‘why.’
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By Kyle DeFur and Gretchen SchottEpisode 28: Erik Cooper, Vice President, Community Reinvestment Foundation
“Purpose, clarity, and healthy culture don’t just randomly happen. If we aren’t intentionally focusing on those things - we will not have them.”
Erik Cooper (@erikcooper) serves as the Vice President of Community Reinvestment Foundation (CRF), an affordable housing business that owns, sustains, and rehabs homes for people in need.
In this episode, you’ll hear how Erik, a former pastor, weaves faith and work into this mission-based company - and how it impacts CRF’s organizational purpose.
What is the organizational purpose? How can you, as a leader, bring it to life within your company?
Erik believes all businesses have a purpose whether they know it or not. What is behind your why? Why do you do what you do? This purpose not only guides you on how to do things, but it also tells you what you shouldn’t do.
Listen in as Erik gives his advice on building strong leadership [humility is key], and why you first must be clear with your personal ‘why’ before you develop an organizational ‘why.’