In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms.

Jules shares a recent encounter where she was questioned about the viability of running a business without Instagram, highlighting the contrasting perspectives between generations and the evolving landscape of digital marketing.

Key Takeaways:

• • The Social Media Conundrum: Explore the pros and cons of social media for businesses, from instant validation to the potential for wasted time and energy.
  • Social Media Minimalism: Discover a more balanced approach to social media, focusing on intentionality and sustainability over constant engagement.
  • Alternative Marketing Strategies: Learn about the power of podcasting and other sustainable marketing methods that can yield long-term results.
  • Building Community Offline: Consider the benefits of engaging with communities outside of social media platforms, fostering deeper connections and intentional interactions.

If you’ve been thinking about shifting your marketing strategy to rely less on social media, this episode is for you!

Resources mentioned in this episode:

• Off the Grid Podcast by Amelia Hruby: Explore the idea of running a business without social media.
• Beauty Business Secrets Podcast: Where Jules' guest appearance still brings traffic to her website.
• Female Entrepreneur Association: Join a wonderful community of women building businesses to change the world.

Don't forget to join the conversation send us a message and share your thoughts on building a business with or without social media!

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