For this twenty-eighth episode, I talked to Ilan Missulawin, co-founder of ClickCease, one of the leading click fraud prevention platforms for Google Ads.

Before starting ClickCease, Ilan worked in radio, sold electronics to the defense industry, was a retail consultant, started a photo booth for events company, and did some affiliate marketing. Then his co-founder developed a piece of software for a locksmith who was having competitors systematically clicking his ads, depleting his ad budget. ClickCease was born.

We talk about what makes Tel Aviv a big tech hub, why his wife calls him a sociopath, the definition of a brand, coffee culture, and comic books.