Today on The Barcode Podcast, we welcome Lyn Graft, a videographer, entrepreneur, and master of story. Lyn is the author of the book Start With Story: The Entrepreneur's Guide to Using Story to Build Your Business.

As a videographer, Lyn is committed to helping brands tell their stories through video. The most important part of a pitch, Lyn says, is the origin story. Many founders don’t always capitalize on that story, even though the story is the most powerful tool their business possesses.

For more takeaways from this conversation and a complete transcript, please visit https://barcodestartup.com/podcast.