Marketing Tips for Doctors

028 Nick Usborne: Why Conversational Copywriting Works

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In this episode, Barbara and Nick discuss:

  • What copywriting is and, more specifically what conversational copywriting is.
  • The shift from hard-charging to conversational copywriting in your marketing messages.
  • Tips for better results in conversational copywriting.

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    Key Takeaways:

    • Copywriting is the craft of using words to sell and it is everywhere.
    • With conversational copywriting, imagine speaking to your target person one-on-one face-to-face and use natural, raw enthusiasm, not fancy marketing speak.
    • Listen to the language people use and mirror that back. You will connect with your audience when you speak to people in their language, using their emotional touchpoints. 

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      “Be aware of the fact that people are very distracted, and they want to get to the heart of something quickly, especially when they are on phones.” —  Nick Usborne

       

      Connect with Nick Usborne:  

      Twitter: @nickusborne

      Facebook: Nick Usborne

      Website: ConversationalCopywriting.com

      Email: [email protected]

      LinkedIn: Nick Usborne

       

      FREE GIFT: ConversationalCopywriting.com/doctors

       

      Connect with Barbara Hales: 

      Twitter:   @DrBarbaraHales

      Facebook:   facebook.com/theMedicalStrategist

      Business website:www.TheMedicalStrategist.com

      Show website:   www.MarketingTipsForDoctors.com

      Email:   [email protected]

      Books:

      •       Content Copy Made Easy
      •       14 Tactics to Triple Sales
      •       Power to the Patient: The Medical Strategist

        • YouTube: TheMedicalStrategist

        LinkedIn: www.linkedin.com/in/barbarahales

         

         

        The post 028 Nick Usborne: Why Conversational Copywriting Works first appeared on The Medical Strategist.
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        Marketing Tips for DoctorsBy Barbara Hales
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