While, in general, paid search campaigns are by B2B marketers to get in front of high-intent users, there are nuances to the types of campaigns you can create.Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the paid search campaigns you should launch.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

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