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028 - Position Narrow, but Stay Wide
Today’s episode of Succession Secrets is about the value of positioning. Listen to Steve as he explains how by creating a Unique Sales Position, you will immediately become more attractive to your market and how it will allow you to compete with established and much bigger players.
Listen to Steve’s story about how he positioned his fledgling investment banking firm when he first arrived in America and how this strategy will help you not just win niche business, but reach out to the broader market.
Question of the Day: What is Your USP?
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By Steve Preda
5
1515 ratings
Today’s episode of Succession Secrets is about the value of positioning. Listen to Steve as he explains how by creating a Unique Sales Position, you will immediately become more attractive to your market and how it will allow you to compete with established and much bigger players.
Listen to Steve’s story about how he positioned his fledgling investment banking firm when he first arrived in America and how this strategy will help you not just win niche business, but reach out to the broader market.
Question of the Day: What is Your USP?