Mark Ackers is Head of New Business at Refract, a company that uses AI to help sales teams have better conversations and determine what separates top performers from the rest. Refract brings technology to reform the management and training of salespeople. It analyses calls and enables sales managers to save time by revealing key coachable insights and moments. In this episode Mark talks about why communication is so important, tips on cold calling, and the prospecting days he runs at Refract.

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