This episode dives deep into AI for business — focusing on return on investment (ROI), adoption challenges, governance, and the real-world risks versus hype. The guest, David Reed of DataIQ, explores the gap between investor-driven narratives and the practical realities businesses face when deploying AI. The conversation covers topics like proof-of-concept failures, governance risks, the human role in AI adoption, sports analytics analogies, infrastructure challenges, and the importance of aligning AI with long-term strategy rather than short-term hype. Ultimately, it emphasises that AI adoption must balance human value, regulation, infrastructure, and practical ROI to succeed.David Reed is the author of "Winning with AI", a guide to embedding artificial intelligence into data-driven brands, and "Becoming Data Literate", a game-changing book on how to ensure data becomes central to the culture of organisations. As Chief Knowledge Officer and Evangelist at DataIQ, where he was worked since 2011, he supports leading brands, senior data leaders and their teams to drive impact from data and AI.David Reed's 'Winning with AI' on Amazon: https://www.amazon.co.uk/Winning-essential-artificial-intelligence-data-driven/dp/B0D98Q7VBV