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029: Branding- What It IS and What It’s NOT with David Brier
“One has to be hungry to want to know. One has to be hungry to want to grow, to want to do better than their last best moment.” -David Brier
The importance of a brand is essential to the success and longevity of any business. It is the primary differentiator between you and your competition. Branding also determines whether or not people will want to do business with you, as well as how they feel about your company when they leave a purchase. By creating an attractive, memorable, visual image for your business, you will be able to convey your message in a more meaningful way. Simply put, branding is the nursery for both your impact and your income.
But before going on with the actual creation of a name, design, or logo, one must understand what branding really means. This week, Bruce interviews Google's #1 Rebranding Expert, David Brier. David shares what branding is and what it is not, and how it affects how we thrive in a noisy world. He talks about the misconception around how our associations define our identity and why motivational speeches can sometimes make us weaker rather than inspired. Bruce and David also discuss how to get started with transformation, how to stay on track and not quit, why we should own our part in the conversation, and what makes great speakers great.
In today’s digital world, YOU are your brand. And while that may be a frightening reality to think about, it can also be an empowering one. Tune in and discover practical ways that can help you shape your personal brand that shines through as consistent across all platforms.
Follow Bruce on:
Website: https://recipesforagreatlife.com/
Facebook: https://www.facebook.com/bruce.jeppesen
Instagram: https://www.instagram.com/lifequest1
LinkedIn: https://www.linkedin.com/in/bruce-jeppesen-b01a8117b
Takeaways:
02:16 YOU Define the Room
06:51 Make the Ordinary Extraordinary- Rise Up!
11:12 You Have the Obligation to be Extraordinary
18:21 We Live in a Noisy World
22:26 A Brand is Not a Logo- The Brand is YOU!
30:17 Own Your Part in the Conversation
35:00 The World Needs a Little Helping Hand
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By Bruce Jeppesen“One has to be hungry to want to know. One has to be hungry to want to grow, to want to do better than their last best moment.” -David Brier
The importance of a brand is essential to the success and longevity of any business. It is the primary differentiator between you and your competition. Branding also determines whether or not people will want to do business with you, as well as how they feel about your company when they leave a purchase. By creating an attractive, memorable, visual image for your business, you will be able to convey your message in a more meaningful way. Simply put, branding is the nursery for both your impact and your income.
But before going on with the actual creation of a name, design, or logo, one must understand what branding really means. This week, Bruce interviews Google's #1 Rebranding Expert, David Brier. David shares what branding is and what it is not, and how it affects how we thrive in a noisy world. He talks about the misconception around how our associations define our identity and why motivational speeches can sometimes make us weaker rather than inspired. Bruce and David also discuss how to get started with transformation, how to stay on track and not quit, why we should own our part in the conversation, and what makes great speakers great.
In today’s digital world, YOU are your brand. And while that may be a frightening reality to think about, it can also be an empowering one. Tune in and discover practical ways that can help you shape your personal brand that shines through as consistent across all platforms.
Follow Bruce on:
Website: https://recipesforagreatlife.com/
Facebook: https://www.facebook.com/bruce.jeppesen
Instagram: https://www.instagram.com/lifequest1
LinkedIn: https://www.linkedin.com/in/bruce-jeppesen-b01a8117b
Takeaways:
02:16 YOU Define the Room
06:51 Make the Ordinary Extraordinary- Rise Up!
11:12 You Have the Obligation to be Extraordinary
18:21 We Live in a Noisy World
22:26 A Brand is Not a Logo- The Brand is YOU!
30:17 Own Your Part in the Conversation
35:00 The World Needs a Little Helping Hand