How does a savvy brand think about design? While the logo and look and packaging of a CPG brand is important, there is so much more that goes into creating the visual identity of a brand.  

Bryan Taylor is the founder, creative director of Drawn which is an integrated marketing design agency based in Eugene, Oregon. He has vast experience not only designing the look of well known national and international brands, but the experiences that cement customer relationships with those brands.

For the complete transcript, visit https://barcodestartup.com/podcast