In this Chill episode, Overdose Auckland MD Jodi Irving chats with Dylan Brennan, eCommerce & Digital Marketing Manager @ Kitchen Things, covering growth, omnichannel marketing, the evolution of marketing in Covid, and what we can expect to see in 2021.

Kitchen Things

Kitchen Things is a nationally recognised New Zealand kitchen appliance retailer, specialising in premium European brands. They are 100% family-owned by the long-standing Jones Family Business and have grown to a network of 19 retail stores throughout the country. They are New Zealand’s exclusive supplier of Smeg and Asko and represent premium brands including Miele, Bosch, Gaggenau, Neff, and Samsung.

Kitchen Things recently implemented a digital transformation to meet customer needs, strengthen engagement, and focus on the customer experience. It’s an omnichannel approach providing ‘The Kitchen Things Experience’—expert knowledge, service, sales, and aftersales support.

Getting to know Dylan Brennan

Dylan launched into his adulthood studying robotics to appease his logical, data-driven mind. But, starting a family at a young age meant he never finished his study; instead his analytical mind ended up in the appliance industry (appliances are machines and so are robots so we can see the segue there).

His career was largely founded during a phase at Fisher & Paykel, an iconic New Zealand­ born-and-bred appliance maker, where he worked on their direct-to-market digital strategy in the UK. A few years later, he was recruited into the Jones Family Business, starting as a Digital Marketing Specialist, before progressing to be the eCommerce and Digital Marketing Manager.