Serial entrepreneur Charlotte Morton of Cleantech Innovate shares her experience founding, advising and investing in game changing sustainable startups.

In this episode, Charlotte talks about her inspiration switching from being a lawyer to founding car rental company Whizzgo which was acquired by City Car Club. Charlotte currently runs We Are Orchard where they manage the trade association ADBA (Anaerobic Digestion and Bioresources Association) and Cleantech Innovate events that showcases and connects startups in sustainability with investors.

Highlights of this episode:

• Introducing the pay-by-the-hour car rental concept to the UK and changing consumer behaviours with Whizzgo
• Running a trade association organisation for sustainability niches at We Are Orchard
• The types of support startup can expect from Cleantech Innovate and some of her favourite startup ideas
• Elements that will derisk a startup for investors and success factors for founders
• How to bring the right experience into your board member and executive team

Useful links:

Charlotte Morton’s Linkedin https://www.linkedin.com/in/charlotte-morton-1a0a322

Charlotte Morton’s Twitter https://twitter.com/charlotte_adba

We Are Orchard http://www.weareorchard.com/

We Are Orchard’s Linkedin: https://www.linkedin.com/company/we-are-orchard-ltd/

We Are Orchard’s Twitter: https://twitter.com/orchardexpo

Cleantech Innovate https://www.cleantechinnovate.com/

Cleantech Innovate YT channel https://www.youtube.com/channel/UCxp-J_8HK3h-a-ON71TSuRQ/videos

Airponix http://www.airponix.com/

Kite Power Solution http://www.kps.energy/

67PallMall http://67pallmall.co.uk/

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