In this episode, Tom and Andres Giraldo discuss:

• How to market your business in the modern era.
• Why business leaders often pay too much for advertising.
• How to take the ego out of advertising.
• Why it's important to build your brand.

Key Takeaways:

• Online technology has changed the way consumers learn about and, potentially, interact with your product/service.
• Your culture should be strong enough to attract OR reject someone who does/doesn't fit your company.
• If you're willing to help people without asking for much in return, you'll help build your brand by word of mouth.
• Once you take the ego out of advertising, you can focus on what's actually helping/hurting your brand.

Connect with Andres Giraldo CEO & Managing Partner, The Skyline Agency:

 

Email: [email protected]

Website: www.theskylineagency.com

Phone: 972-861-0416

 

Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc:

 

Phone: 972-860-8695 x223

Website: www.SalesMadeEasy.com

Email: [email protected]