What is the web? I mean, really, what is it? With the rise of smart devices and sprawling social networks, never before has the average person been able to tell their story so well, to their friends, family and the world. On the other hand, all this constant sharing of information makes for a marketer’s dream, with people telling you who they are, what they like, and how badly they want it. This raises one of the biggest question’s of the day – who’s story is winning? Is the internet a place for public sharing, or public relations?