In her book, Mindful Social Marketing- How authenticity and generosity are transforming marketing” Janet Fouts teaches people "how to think before they hit send and to consider the real human being on the other side of their posts...We don’t have to work so hard. We just need to work smarter, be more mindful of our own messages and really listen to our customers." This podcast has great tactical advice not just for marketers, but anyone communicating in today's face-paced, constantly connected world.