Dr. Karen Crilly is a physical therapist who owns and operates Casa Care Pediatric Therapy which is a brick and mortar private practice in North Carolina.

 

Karen has been a PT for 17 years.  She worked in a variety of settings before opening her private practice, the last of which was a women's and children's hospital as the lead PT.

 

 Some of what we cover:

 

How she started small and smart with no debt

How she did a business plan

How she did a market analysis

How her practice differed from the competition in her area

How she wanted to start cash only but was not able to

How she marketed her practice in the beginning

What she found worked best with marketing

The class she gives to the community that helps her marketing and revenue generation

How she does billing to insurance

What she uses to process credit cards and what Scott recommends