Use this solid GOLD marketing strategy

Nina Christian founded her business Braveda in the late nineties. In the Australian Marketing Excellence Awards Braveda was awarded Marketing agency of the Year. Nina notices in her business engagements that loads of people know how to start a business but never come to grips with a strategy to market it – especially in a way that feels authentic.

They tell her they are stuck with too many marketing ideas blocking their minds—media advertising, blogs, podcasts, email campaigns, articles, LinkedIn posting, Facebook posting, live video, pages, web sites—which one to tackle first or most or if at all.

In this episode Nina simplifies things a lot. Rather than leaving us to throw spaghetti at the wall and hope some sticks, she outlines the filters we need to apply to everything we 'put out there'. She says we should ask, will my proposed approach;

In Nina's marketing workshop called, How to create content that connects and converts she teaches;

1. Content must have emotional connection

2. 70% of people will do business with someone based on their thought leadership. 50% of people will pay a premium to do business with a thought leader

3. Consistency is significant. You need to build a rhythm both in timing and message. So social posts about Vaccination, the US President, local politics, the price of cabbage are all entertaning but they don't reinforce your brand. Discipline yourself to stick to the rhythm.  

4. Create and use your systems for efficiency to stop yourself  jumping at every new whim, fan-dangle and shiny object.