Jeff McBride discusses how he produces a successful monthly variety show in Las Vegas. He talks about how he started the Wonderground, why he made it a variety show and how that helps build his audience, he explains the differences between radiant and magnet marketing, and how he makes his guests feel special.

Jeff is a three time award winner at the International Grand Prix of Magic in Monte Carlo and is widely recognized as an innovator in contemporary magic. For several years, Jeff headlined at Caesars Magical Empire in Las Vegas, where he was voted critics' choice as Best Magician in Las Vegas. He is also a three-time Guiness World Record holder.

Jeff has been featured on every major television network with appearances on The World Magic Awards, Masters of Illusion, Celebracadabra!, and Mindfreak. Jeff has even gone where no magician had gone before as a special guest on Star Trek: Deep Space Nine.

Show Notes:

Wondergound - http://vegaswonderground.com/ Jeff McBride - http://mcbridemagic.tv

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