This year has taught us that having another stream of revenue is surely a very safe move to make and Singapore Airlines did the same thing.

They started Singapore Training Academy with the purpose to share their award wining expertise of hospitality. This is something that Singapore Airlines is known for, plus it is quite world renowned service that puts competition to shame sometimes.

Teaching and sharing this to other companies will surely provide value to both the parties making it a very win-win situation and that is exactly what one intends to do for a very good branding and long term revenue stream.