So you’re thinking about starting up a business, whether it’s leaving the corporate world in favour for entrepreneurship, or selling your business to start something new, and you’re consumed with trying to figure out what you want to invest your time and money in for your business venture.

Today we’re talking about how to start a business in unfamiliar territory. Perhaps it’s that in order to offer what you want to offer, you need to learn about many other components that currently escape you. Or perhaps you are driven to offer something that you have no experience in at all.

Vicki Wilkes, a Research Metallurgist and Technical Sales Engineer who owned a ran a business with her husband, Darren, designing, building and supporting bespoke materials testing machines around the world, woke up one day and realised they were spending all their time doing the business instead of growing it. That was the moment they decided to sell it and move on. But to what?

After much discussion, they decided to completely change gears and open a live entertainment venue and bar called Red By Night, on The Waterfont in Brierley Hill. And here’s the really cool part – neither had any experience with playing music or running a bar!

If you’re wondering the same as me: How in the world to two engineers get into the live entertainment business, and make it succeed when they have no past experience in the industry, then you’re in luck because that’s exactly what we’re going to cover today! Vicki is sharing her top tips today on how to start your business, even when it’s in unfamiliar territory.

Get links to Red by Night, Vicki's social media profiles, The Online Entrepreneur Studio support group, the Shifting your Mindset Guide, and Dailygreatness Planners over in the show notes.