This is a story about why we need to flip the script on personal coaching, LIFE COACHING, so it earns the respect it deserves. My guest today is really special to me because she’s truly helped me, on a very personal level, through some of the many challenges I’ve faced as an inexperienced and naive self-employed woman. My guest today is Stephanie Rourke Jackson, an IPSAT certified life and leadership coach who is also one of the warmest and most genuine women I know. What I want you to really hear in this episode is how life coaching is structured and deeply personal when you work with someone who is trained, qualified, and accredited in coaching. The coaching marketplace is really, really saturated with untrained, unqualified, and non-accredited coaches who may be great cheerleaders and hype beasts, but not as well prepared to heal the traumas that lay beneath the surface and present as imposter syndrome and fear of failure. In my opinion, Stephanie and her style of coaching is the standard worth investing in. And life coaching is an investment. But the return on investment is massive if you work with the right person who can help you reap incredible results. In this episode, you’re going to hear about the true benefits of life coaching and why this particular form of therapy should be normalized and destigmatized as a frivolous, unnecessary expense — especially for ambitious businesswomen. Let’s talk to Stephanie.