Transaction is one of the building blocks of civilization. Business and commerce is built on transaction, where two parties participate in a trade that they both deem fair.

When we think about currency, it’s easy to think about money, gold, or other things that are physical, but there’s another currency that every human being has: time.

There’s an old saying that says, “Time is money”, but in reality, they are not the same thing. Time can be traded for money, and vice versa.

As a brand, it can be easy to think that our biggest asset is money, because it allows us to grow and expand—but without a healthy view of time, money is irrelevant.

On today’s episode, we’re going to explore the relationship between time and money and how skill and value come into the conversation.