There are many distractions in the world today, which will continue to rise in the coming years. Being able to manage your time efficiently and effectively is key. Every minute counts! Author, lecturer and investor, Nir Eyal, shares his tips on how to control your attention and make the most out of the hours in your day. Learn the 4 steps to becoming indistractable and how to pave the way for younger generations as well.

* – Keeping the consumer ‘hooked’* – The ultimate macro skill: being indistractable* – How technology can serve us* – The internal trigger distractors* – Schedule syncing and saying ‘No’* – The biggest distractions are other people* – Why children are hypocrisy detection devices* – Teaching behavior regulation* – Turning values into time* – The loneliness epidemic* – Manipulating behaviors* – Deciphering the root of the problem

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Indistractable – Nir Eyal

Indistractable

Hooked – Nir Eyal

Hooked: How to Build Habit-Forming Products

Full Episode Transcription :(Time code does not match final audio/video)

Derek: (01:16)Nir, thanks for joining us on learn to win. Nir: (01:23)My pleasure. Thank you. Derek: (01:24)And hosting us in your home. And we were just talking about direct sighting and we were just talking about education. Why don’t we just start there. It’s kind of an interesting spot, right? So how, you know, in the concept of your books, right? And the concept of, of hooked and distractions. How have you seen this apply to the way that you’re educating your own family, right? And the way that you’re offering opportunities to grow and find your purpose?Nir: (01:47)Yeah. So education is an interesting field. So I’ve made investments in the education industry. Whenever I see people using the hook model for my first book for good to help people form healthy habits, I’m inherently interested in. Then if it makes for good business sense, well then I’m really interested. So company I invested in a few years ago, Kahoot is today the world’s largest educational software. They just went public recently. That turned out to be my best investment that I’ve made as an angel and a, it’s amazing. I mean, they’re getting kids hooked on to in-classroom learning and so it’s a great example of how we can use habit forming products for good, right? When people haven’t read hooked, if they just judge a book by its cover, they’ll say, Oh, is it ethical to hook people? Right? I mean, that’s what Facebook and these video games are doing to us. Right? But no, no, no. We can grab these same secrets. We can use the same consumer psychology that Facebook and the video kind of companies are using to keep us hooked...