All Play w/ Ryan Hefner

029 — Wrestling with SaaS Pricing: Building Value to Justify Prices


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Watch the video on YouTube: https://youtu.be/WNmupzrWcAA

What goes into setting and justifying your SaaS (Software as a Service) pricing? I had the goal of getting subscription plans setup for https://www.starterpacks.net before a queued job I had running to backfill data that I needed to support those plans was done processing. I ultimately did get the Stripe integration setup, along with defining the plans and everything that goes into supporting subscriptions on the site, but when it came to actually surfacing these plans publicly is where I got tripped up.

In this episode I dig into the plans, some of my thoughts around building value to justify the price, and some ideas I have to get to that value.

To follow along, you can find me at ryanhefner.com, follow me on Bluesky @ryanhefner.com and keep up with the show on allplay.fm and @allplay.fm.

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All Play w/ Ryan HefnerBy Ryan Hefner