Jacob Wells: How do I decide how much to charge to get a client on retainer for a set number of videos a week / month?

• Define your value first. Choose a clear standard rate, use it as the foundation, then adjust based on budget, timelines, context, and scope.
• Understand that circumstances change rates. Urgent one-day problems may pay more than long-term commitments.
• State your value based on the job context. Begin with your standard rate before discussing discounts or special arrangements.
• Avoid flat pricing when scope varies and create guardrails for agreements. Define scope, revisions, complexity limits, and conditions that trigger renegotiation.
• Negotiate toward mutual discomfort. The best deals leave both parties slightly dissatisfied but still willing to move forward.
• Estimate the time to make the videos to get a better sense of your base rate. Ask what it requires, what assets exist, and what the final outcome should be.

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