Efrat Avnor lives in Israel and is a very successful entrepreneur and mother of 3 whose overcome adversity to succeed. Efrat shares her amazing story of finding the courage to leave her stable career of 25 years, finding her “legacy” in life, overcoming childhood sadness and even using it to motivate herself and achieving the life to fulfill her dreams.

Efrat’s Wakeup call:

Efrat was a successful project manager in the corporate world. While on a business trip that was not going smoothly, she asked herself a serious question about priorities and importance of choices in life. Why was she working in something she didn’t like? Was it for a salary? Was she just fulfilling other people’s dreams? She decided against a lengthy road trip that day and her life changed forever.

Having just watched The Secret the day before, she felt overwhelmed by a memory of a frightening experience from childhood during the Yom Kippur War, in which her mother made a statement that Efrat has never forgotten: “There are people who want to kill us.” This would cause Efrat to have nightmares that became dreams of clarity.

Efrat dug deep to determine what her legacy would be; not as a mother, not as an employee, but something that would leave a story of perseverance and success. She decided to enter into the entrepreneurial world using her previous experience, but shifted into a new arena.

Here is where she looked to learn from others:

Efrat's certification in the self help industry started with Bob Proctor known as a world leader in the Personal Development arena. She traveled to his conventions and paid a fortune to get knowledge and get to learn from him and know him in person.

Meanwhile she started to coach Nina Pekerman - Ironman age group champion today. Through the journey with her for 3 years going through training to work to competitions etc. She also got to meet, investigate and work with other champions in different sports. She  studied everything, determined to soak in every detail to further her knowledge.

Throughout her journey, she described herself as having to be a “bright light” to keep herself positive and to keep those around her convinced that her choice was the best. She talks about the importance of perseverance and determination to achieve living a life of success through adversity that may try to impede your way. There are so many pieces of her work to success.

Efrat describes her thoughts on motivation:

In this arena of self-help and personal development, many times people say that they need energy and motivation. I don’t believe that to be true. I think that we’re full of energy, full of the energy that can turn into motivational energy. When I hear phrases calling people to be motivated, I think that it’s wrong. “Motivation comes from following your heart’s burning desire.”

Efrat’s suggested reading list:

As A Man Thinketh – James Allen

The Science of Getting Rich – Wallace D. Wattles

Think and Grow Rich – Napoleon Hill

Outwitting the Devil – Napoleon Hill

 

Efrat’s contact Info:

www.efratavnor.com