The Food Disruptors

#03 Cyrus McCormick: How to Monetize This Reaper


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In the 1830s, wheat was still cut by scythes. A young food disruptor, Cyrus McCormick, designed a mechanical reaper that met wheat farmer's real needs in harvesting an unwieldy crop.

His first act of genius was to earn farmer-to-farmer endorsements by focusing on product quality -- one hand-made reaper at a time.

Notably, to demo his reaper, he lit out for the Western Territories, a prescient step that led to one of the greatest enterprises of America's Industrial (and Agricultural) Revolution.
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The Food DisruptorsBy The Food Disruptors