Does the thought of selling yourself overwhelm you? Mimi Bishop is here to help with that. As a side hustle coach and productivity expert, Mimi shares tips on how to define your niche, describe your business, and build trust with your audience.

Mimi Bishop left her high-level corporate job of 25 years to help ambitious women working a 9-5 and want to launch a business online.

In true New Yorker fashion, Mimi started her own business helping executives and business owners who wanted to be more productive through their days. She later realized that, while productivity was important, it wasn’t always what people were willing to invest in.

On this episode, she talks through:

• The difference between the outcome and the process...and pinpointing which one sells better;
• Why it’s important to go back to the drawing board to create your branding statement before creating a website or building your social following;
• How your branding statement leads to the “three C’s”: Confidence, Consistency, and Clients;
• What it means to have a niche—and why it doesn’t have to be anxiety-inducing; and
• Shifting your mindset to “selling is helping.”

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.