Show Notes: KimOrlesky.com/3 “If you refuse to quit because you’re obsessed, then you’re guaranteed success.” - Grant Cardone (click to tweet)

Balance can be such a hard thing to find. We’re always talking about finding that sweet spot to manage your work, family, personal life, finances, and energy to have enough time for everything.

My guest this week has tons of energy, and he’s sitting down with me to talk about how he keeps himself going. Grant Cardone is an internationally recognized business and sales expert and is the author of several books for driven entrepreneurs and larger companies including If You’re Not First You’re Last and If You’re Not Obsessed You’re Average.

Grant’s sharing how he keeps things balanced between all of his companies, media appearances, books, and personal life. He’s talking about starting things that excite you, regardless of timing, and giving yourself permission to be passionate about your projects.

We’re also getting into researching your customers, the benefits of bad reviews, and taking advantage of the 24-hour store front of digital marketing.

Talking with Grant got me super excited again about my own entrepreneurial dreams, I’m sure this conversation will do the same for you.

“If you’re not all in, you’re going to get reduced to average. You’re not thinking big enough.” - Grant Cardone (click to tweet) Bulletpoints

• Give yourself permission to tap into what you’re really passionate about. Let yourself get so excited you forget to eat, lose track of the time, get absorbed in what you’re doing.
• People need balance. We don’t have just one purpose or one way to happiness, so let yourself do multiple things that energize you. There is no one thing that will fill you up. Let yourself start things before you finish something else.
• With failure or with success, there is always disappointment because the game is over. Let yourself start things before your finish something else, so there’s always something ongoing that you’re excited about.
• Be doing business all the time. Digital business is a storefront that people will see at all times of the day. In the global economy, all hours are business hours.
• Go big. Being a solopreneur is really hard because you’re going against the world and you’re working alone. Having employees is essential grow your business and your experience with that business. Employees are not an extra cost, their part of the process.
• Limited product selection is a problem. If you have one product, you’re going to get beaten because someone will undersell you. You would never have a storefront with just one project.  An obsessed person will keep creating products to diversity and improve their creations.
• Get information on your customers. With digital and online communications it’s easy to find information on who is viewing your content and from where. Know who is looking at and buying your products, and figure out how to offer them better service.
• Bad reviews are just as helpful as good ones. They let you know how to respond and fix what clients aren’t liking about your product. They give you room for improvement and future products.
• How you respond to a bad review can make all the difference. Respond quickly so that your clients know you are not afraid to hear complaints, and offer solutions or alternatives. It can be easier to sell more products to a dissatisfied customer than to a happy customer.
• Good service happens before a sale. People are more willing to buy from a company that answers the phone quickly, responds to emails, has a good interface. Don’t just focus on serving people well after they’ve bought your product.
• Real failures are the same problems over and over, the amount of time it takes to get something right when you’re still trying for it.

Links

http://www.grantcardone.com/

Be Obsessed or Be Average:  http://www.grantcardone.com/obsessed/

If You’re not First You’re Last: http://www.grantcardone.com/if-youre-not-first-youre-last/

Article on HuffPo: http://www.huffingtonpost.com/grant-cardone/12-reasons-you-should-be-an-entrepreneur_b_7956610.html

Article on Entrepreneur.com: https://www.entrepreneur.com/article/282334

Show Notes: KimOrlesky.com/3