Jeff Estow is the founder and owner of Waving Cat Productions, a production services company helping advertisers and ad agencies procure talent for television commercials.

Jeff has helped procure talent such as Kate Walsh, Andy Garcia, Diane Keaton and Bob Dylan as well as sports figures such as Pau Gasol and Tiki Barber. His clientele includes Levi's, Coca-Cola, Google, Hummer, Cadillac with his current client of fame being Sprint.

In this episode we talk to Jeff about how he ended up running a buyers talent agency in Los Angeles having started out working for an ad agency in Boston, and about his current struggle of how to do business development when he's at max capacity, while at the same time being fairly dependent on one large client.