BRAND BLOOMPRINT - By Ashley King

03 - How to write your brand's MISSION and VISION - Clarity is key!


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I’m a big believer in planning and creating a Brand that has a long term vision. When you know to your core why you do what you do - and in what capacity you will be able to serve in 5-10 or 20 years from now - this is where the magic happens.

When first stepping into any Brand Identity project, the most important thing for that brand’s success is how clear the company’s founder is with her’s or his mission & vision. When an entrepreneur doesn’t have clarity about their goals, then creating a gorgeous logo and brand design or website is not going to be enough to sustain growth and success.

And because we’re in the business of creating brands that succeed and grow - I love to bring my clients through this process - and want to show you exactly how you can define your own brand’s Vision and Mission for your business. Maybe you have one already - or perhaps you kind of feel stuck. No worries, my hope is that you can gain some insight here today.

First question you might be wondering is - “What is the difference between a Brand Mission and a Vision? It’s actually quite simple, the mission statement is what your brand aims to serve your clients and HOW you will achieve it.  Whereas the Brand Vision defines how you see your business growing long term and how you will serve into the future.

Dive into the episode to learn HOW TO WRITE  your Brand MISSION & VISION Statements!

Curious to know more about BLOOM & Co and how we can help you grow your Brand? Visit our website here.

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BRAND BLOOMPRINT - By Ashley KingBy BLOOM Virtual Co