<p>Australians wear things an average of seven times before chucking them out. When did our clothes become so disposable? Veronica Milsom discovers the massive machine behind fast fashion and the forces that keep us coming back for more.</p>

Australians wear things an average of seven times before chucking them out. When did our clothes become so disposable? Veronica Milsom discovers the massive machine behind fast fashion and the forces that keep us coming back for more.

03 I The seven wear itch

Australians are the second biggest consumers of textiles in the world. We buy an average of 56 pieces of clothing a year and wear them an average of seven times before getting rid of them. We purge 15 kilos of clothing every year. Each.

So how did we get here? And if it feels so good, how can it be so wrong?

Because in the age of fast fashion, our discarded clothing pile is getting bigger, and our global closet is overflowing.

Join Veronica Milsom as she pulls back the changeroom curtain on the fast fashion industry. She'll uncover the marketing, merchandising, and greenwashing designed to keep us buying. And she'll pull the threads on fashion's big stitch up; it's all a bit of fun, no harm done.

Society & Culture

Australians are the second biggest consumers of textiles in the world. We buy an average of 56 pieces of clothing a year and wear them an average of seven times before getting rid of them. We purge 15 kilos of clothing every year. Each. So how did we get here? And if it feels so good, how can it be so wrong? Because in the age of fast fashion, our discarded clothing pile is getting bigger, and our global closet is overflowing. Join Veronica Milsom as she pulls back the changeroom curtain on the fast fashion industry. She'll uncover the marketing, merchandising, and greenwashing designed to keep us buying. And she'll pull the threads on fashion's big stitch up; it's all a bit of fun, no harm done.

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03 I The seven wear itch

03 I The seven wear itch

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