In this episode Liz O’Donnell talks about older mothers who are juggling a job, dependent children and aging parents. I refer to this segment of the mum market as The Invisible Women. They claim to be cashed up with nothing to buy. I believe they represent one of the biggest opportunities within the Mum market and Liz and I discuss what brands are missing.

For the show notes head to: https://marketingtomums.com.au/podcast/ep3_Liz_ODonnell_Invisible_Women