Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons".

Reference Links

• Katia Bassi: https://www.linkedin.com/in/katia-bassi-6692655/
• Amanda Russell: https://amandarussell.co
• Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons". Reference Links • Katia Bassi: https://www.linkedin.com/in/katia-bassi-6692655/ • Amanda Russell: https://amandarussell.co • Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons".

Reference Links

• Katia Bassi: https://www.linkedin.com/in/katia-bassi-6692655/
• Amanda Russell: https://amandarussell.co
• Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

03: Lamborghini CMO Katia Bassi on the Brand as Influencer

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Business

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Education

Self-Improvement

Marketing

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Management

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now. This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape. No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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03: Lamborghini CMO Katia Bassi on the Brand as Influencer

03: Lamborghini CMO Katia Bassi on the Brand as Influencer