Dana and Hayley are co-founders of Little Myrtle and very dear friends who finish each other's sentences. 

In this episode we hear about how their beautiful business is a creative outlet amongst the craziness of being a mum. Their desire to create a luxurious, organic, low tox product that really meant something to the both of them. And how they found a gap in the market for high quality scandi-inspired bedding and accessories with an Aussie twist. 

We cover validating your product idea and navigating the sampling process with relationship building top of mind. Why approaching your pricing strategy with a 'sell more for less attitude' can increase brand awareness and decrease the total cost you need to pass onto your customers. And also how Dana and Hayley built their stunning website themselves using Shopify and have adopted product review platform Judge.me, because verifications are important to them.

You can view their gorgeous products here - https://littlemyrtle.com.au/ - and follow the Little Myrtle journey on Instagram -  https://www.instagram.com/littlemyrtle.au/

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