Competitive advantage is about winning the customer by differentiating and delivering better than anyone else. Achieving superior perception (in value, performance, cost, and meeting customer needs) demands clear goals and strategies to sustain market leadership. Brett Gilbert , VP of Sales at Momentive-AI, started his career with major companies like Oracle and Salesforce and has learned not only how to be a successful sales leader but also how to maneuver through acquisitions while maintaining a competitive advantage.