The latest episode of Snap Crackle & Pod explores how data and AI are transforming the consumer goods industry amid economic uncertainties. We chat remotely with Freddy Guard (Snowflake) and Tim Andrews (Snap Analytics) to discuss the importance of data agility, external data integration, and ESG trends. They highlight AI's growing role in customer service and operational efficiency, emphasizing collaboration between business and IT for successful adoption. Sustainability and data maturity are key focus areas for long-term growth.