Today we have Humberto Martínez, Rodrigo Martínez, and Tom Leenders with us.

They are the founders of Nerit’e, an agricultural technology startup from Aachen, Germany, which was founded in 2022 and has raised 800,000 euros in private and public investment.

Humberto is CEO, Rodrigo is Chief Operations Officer, and Tom is Chief Technology Officer. Humberto and Rodrigo are brothers, originally from Queretaro, Mexico, who moved to Aachen in 2022 to build Nerit‘e. Tom is from Germany, is a mechanical engineer, and he joined Nerit’e after working at BMW and at his own startup.

Content:

02:20 Intro to Nerit'e and their mission to diagnose soils to keep them healthy

05:00 How big is Nerit'e today

06:05 The roles of Humberto, Rodrigo, and Tom at Nerit'e

08:50 The benefits of building Nerit'e in Germany

11:00 How the founders' mix impacts the chances of success of Nerit'e

14:00 Their journey as founding team

18:15 Priorities for Nerit'e in the next 12 months

22:45 Culture at Nerit'e

25:50 Their best advise for aspiring founders

Learn more:

Humberto in LinkedIn: https://www.linkedin.com/in/humberto-martinezbarron/

Rodrigo in LinkedIn: https://www.linkedin.com/in/rodrigo-martinez-barron/

Tom in LinkedIn: https://www.linkedin.com/in/tom-leenders/

Nerit’e in LinkedIn: https://www.linkedin.com/company/nerit-e/

Nerit’e website: https://nerite.tech/

Episode page: https://www.mexpreneurs.com/podcast-nerite

Our supporter for this episode: https://www.partnershipleaders.com/