Your personal brand is what you bring with you everywhere you go. Today on the show, host Jad Howell is joined by Dawn Edmiston, Clinical Professor of Marketing, Raymond A. Mason School of Business at William & Mary, and Chris Maher, Retired Senior Advisor, EY, to talk about all things personal brand. What makes up a personal brand? How important is it? And why should everybody authentically live their own personal brand?

If you'd like to learn more about The Boehly Center come visit us at boehlycenter.mason.wm.edu.