In this episode, Mellisa dives into:

• Why purpose isn’t just something you write—it’s something you live
• How to uncover the through-line in your story that drives your business
• The real reason your systems might feel scattered or flat
• Why purpose evolves and how to honor it through every season
• Action steps to realign your business to what matters most

Resources mentioned:

• Join the Aligned & Accountable Coaching Program – Apply here
• Sip with purpose: Choose a ONEHOPE bottle that gives back

Take action this week:

👉 Define your current purpose

👉 Align your content and systems to it

👉 Say it out loud: “My purpose is powerful—even when it’s quiet.”

📸 Screenshot this episode and share your biggest takeaway—tag @mellisaalfaro so she can cheer you on.

🎧 Subscribe and come back next week for Episode 23: “Burnout in Disguise—The Hustle You Justify.” It’s not what you think—and it might be exactly what you need.