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03: SaaStr Annual Recap & Rebuilds
Read the full show transcript below as Aaron and Darren talk about SaaStr annual and billing system rebuilds.
Helpful links from the episode:
- SaaStr Annual conference
- 5 Questions CEO's Struggle With and How To Answer Them - Dave Kellogg presentation at SaaStr
- A Step-By-Step Guide To Revenue Growth (PDF) - Mark Roberge at SaaStr
- Billing systems mentioned: Recurly, Chargify, Chargebee
FULL SHOW NOTES
00:09 Aaron Weiche: We're bringing you episode 3 - SaaStr Annual Recap and Rebuilds.
00:16 INTRO: Welcome to the SaaS venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.
[music]
00:42 AW: Welcome to the SaaS venture podcast. Darren, both of us have... We've been on the road and doing some travel, are you back and settled into the daily desk, in the daily grind?
00:54 Darren Shaw: I am still trying to catch up on email. Oh man, it's tough to take a week off of email, just piles up. And then every time I look at it, it's this weird thing where when I've got like 300 emails that are real messages, it almost becomes a lottery, where it's like, I go through my inbox and just something stands out to me, and I just jump on it and reply right there. But then there's other stuff that's also important and it's just like, "No, you never get replied to, sorry." It's just this weird thing when you're away for a week. But yes, I'm back, it was a good trip. Local U was amazing. Probably the best Local U ever. It was awesome, you missed it.
01:32 AW: Yeah, well fitting that it was the best ever when a first advance that I've never not been a part of, so that's too bad. I was trolling you guys from just up the road in San Jose, but I definitely missed out. Mostly, I just miss out seeing all the great people that are part of kind of that Local U family and community.
01:53 DS: I definitely missed hanging out with you.
01:55 AW: Yep, there's nothing like beers in real life over talking on podcasts and emails and all of the other ways we end up communicating.
02:03 DS: Sure, yeah, this podcast is a good second best, though.
02:06 AW: It totally is, it's given us a lot more regiment in our interactions, which is a great thing.
02:12 DS: And now we have a schedule of chatting so that's good.
02:16 AW: So, I've been refreshing my Twitter feed every like 10 seconds waiting for you or Whitespark to announce that your review tool, or your new tool that we've been talking about has launched. But did I miss the tweet, or where are we at?
02:32 DS: Yeah, no, you're probably a little over-zealous with your refreshing there. We're not quite ready to launch. It's amazing, honestly, it's been day after day, where I'm like, "Oh yeah, I'm waking up in the morning and we're gonna launch this thing, there's just that one last little thing to do." And so we start looking at that one last little thing, and then we find five other things. It's like, "Oh well, it doesn't work if you try a business in this particular way, or if you search in this way," or it's like, "Oh, it's this weird bug on the PDF export." Just all these little tiny things that keep cropping up, and it feels so close, day after day after day. We could have launched it, but then you get a bunch of people emailing saying, "Oh hey, it didn't work. Or my business... It didn't return the right results." So we keep finding things, and I figure it's a free tool, so there's not like anything pressing to launch it, so we might as well just hold it until it's really polished, to make sure that we found all the bugs.
03:29 AW: Yeah. Do you start to lose your mind at all with that stuff? Where it's... You feel like it's Groundhog Day, and it's always just a couple more things, just a couple more things a couple more things, 'cause I don't deal with that very well if that ever happens to our team.
03:44 DS: Yeah, it doesn't really feel... It doesn't make me lose my mind, but it does feel like Groundhog Day, it's just like, "Oh, man, every day there's something else." Which is quite irritating. I don't really... I just kinda like, "Oh, it's not today." I look at it in the morning for about an hour, or I run a few tests, we try for a few things. I write up the next, the list of tweaks to make, and then I move on with my day. It's no big deal. But it is annoying, a little annoying.
04:13 AW: You have better patience than I do 'cause I really start... I just start focusing... Like I don't wanna wake up another day and be testing this again, or see the same bugs, or new bugs, or anything else. I get to a point where we have this, "Enough is enough," talk and we map out an hour by hour plan on how this is going to change. And most of it's the result of my frustration because I end up feeling like, "Well, we can't get to the next thing, that we need to get to, without getting this out there or whatever." And I get what you're saying that putting out a free tool is probably a lot more excitement over it than a necessity. Like a big feature is...
04:54 DS: Yeah, so I think that's exactly it. There's two things. One it's this free tool, it's almost... It was a side product that gave our new part-time developer employee. He's a computer science student at the U of A. And so, one, he's a busy student, so he's not available to work eight hours a day on this. So I just put in the to-dos and he gets them done when he can. And two, a free tool, it's not that stressful, it's not a big deal. And we don't have any clients relying on this, waiting for it, it's just gonna be another marketing vehicle for us when we launch it.
05:29 AW: Yeah, I would still have trouble with my own excitement, keeping that at bay, 'cause I'd wanna share it with the world.
05:35 DS: No, I do wanna share, like I showed it to people at Local U, and they're like, "It's so awesome." And I'm like, "I know, I really wanna launch it." I'm excited about how it's gonna be received. I think everyone is gonna quite like it. And so I think it's gonna be great from that perspective.
05:48 AW: Well, good, I'm continuing to keep my anticipation level high.
05:53 DS: Great, thank you. I know. It won't let you down, you just gotta pretend I didn't say anything. Pretend I just announced it to you today that we're building this new tool. [chuckle] So you had no prior thing, so you can keep that anticipation high.
06:07 AW: I can fake being surprised really well, so I'm in on that.
06:11 DS: Okay, perfect. I wanna hear about SaaStr. You went to this awesome conference, all about building SaaS apps and all the things that go into that... So I'm just curious to hear, what are some of the takeaways, how was the conference?
06:26 AW: Yeah, the conference was awesome, it was my best SaaStr Annual experience I've had. This was the third one that I've gone to. All three have been at different venues. This one actually moved, the first two were in San Francisco, this one was in San Jose. And for me, this was the best venue... Each time the venue had its own little quirks on how much room there was to get around, or room sizes, and how many rooms. And it really felt like... Cause I think this is the 5th or 6th year of SaaStr Annual total, but it really felt l...
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By Aaron Weiche
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Read the full show transcript below as Aaron and Darren talk about SaaStr annual and billing system rebuilds.
Helpful links from the episode:
- SaaStr Annual conference
- 5 Questions CEO's Struggle With and How To Answer Them - Dave Kellogg presentation at SaaStr
- A Step-By-Step Guide To Revenue Growth (PDF) - Mark Roberge at SaaStr
- Billing systems mentioned: Recurly, Chargify, Chargebee
FULL SHOW NOTES
00:09 Aaron Weiche: We're bringing you episode 3 - SaaStr Annual Recap and Rebuilds.
00:16 INTRO: Welcome to the SaaS venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.
[music]
00:42 AW: Welcome to the SaaS venture podcast. Darren, both of us have... We've been on the road and doing some travel, are you back and settled into the daily desk, in the daily grind?
00:54 Darren Shaw: I am still trying to catch up on email. Oh man, it's tough to take a week off of email, just piles up. And then every time I look at it, it's this weird thing where when I've got like 300 emails that are real messages, it almost becomes a lottery, where it's like, I go through my inbox and just something stands out to me, and I just jump on it and reply right there. But then there's other stuff that's also important and it's just like, "No, you never get replied to, sorry." It's just this weird thing when you're away for a week. But yes, I'm back, it was a good trip. Local U was amazing. Probably the best Local U ever. It was awesome, you missed it.
01:32 AW: Yeah, well fitting that it was the best ever when a first advance that I've never not been a part of, so that's too bad. I was trolling you guys from just up the road in San Jose, but I definitely missed out. Mostly, I just miss out seeing all the great people that are part of kind of that Local U family and community.
01:53 DS: I definitely missed hanging out with you.
01:55 AW: Yep, there's nothing like beers in real life over talking on podcasts and emails and all of the other ways we end up communicating.
02:03 DS: Sure, yeah, this podcast is a good second best, though.
02:06 AW: It totally is, it's given us a lot more regiment in our interactions, which is a great thing.
02:12 DS: And now we have a schedule of chatting so that's good.
02:16 AW: So, I've been refreshing my Twitter feed every like 10 seconds waiting for you or Whitespark to announce that your review tool, or your new tool that we've been talking about has launched. But did I miss the tweet, or where are we at?
02:32 DS: Yeah, no, you're probably a little over-zealous with your refreshing there. We're not quite ready to launch. It's amazing, honestly, it's been day after day, where I'm like, "Oh yeah, I'm waking up in the morning and we're gonna launch this thing, there's just that one last little thing to do." And so we start looking at that one last little thing, and then we find five other things. It's like, "Oh well, it doesn't work if you try a business in this particular way, or if you search in this way," or it's like, "Oh, it's this weird bug on the PDF export." Just all these little tiny things that keep cropping up, and it feels so close, day after day after day. We could have launched it, but then you get a bunch of people emailing saying, "Oh hey, it didn't work. Or my business... It didn't return the right results." So we keep finding things, and I figure it's a free tool, so there's not like anything pressing to launch it, so we might as well just hold it until it's really polished, to make sure that we found all the bugs.
03:29 AW: Yeah. Do you start to lose your mind at all with that stuff? Where it's... You feel like it's Groundhog Day, and it's always just a couple more things, just a couple more things a couple more things, 'cause I don't deal with that very well if that ever happens to our team.
03:44 DS: Yeah, it doesn't really feel... It doesn't make me lose my mind, but it does feel like Groundhog Day, it's just like, "Oh, man, every day there's something else." Which is quite irritating. I don't really... I just kinda like, "Oh, it's not today." I look at it in the morning for about an hour, or I run a few tests, we try for a few things. I write up the next, the list of tweaks to make, and then I move on with my day. It's no big deal. But it is annoying, a little annoying.
04:13 AW: You have better patience than I do 'cause I really start... I just start focusing... Like I don't wanna wake up another day and be testing this again, or see the same bugs, or new bugs, or anything else. I get to a point where we have this, "Enough is enough," talk and we map out an hour by hour plan on how this is going to change. And most of it's the result of my frustration because I end up feeling like, "Well, we can't get to the next thing, that we need to get to, without getting this out there or whatever." And I get what you're saying that putting out a free tool is probably a lot more excitement over it than a necessity. Like a big feature is...
04:54 DS: Yeah, so I think that's exactly it. There's two things. One it's this free tool, it's almost... It was a side product that gave our new part-time developer employee. He's a computer science student at the U of A. And so, one, he's a busy student, so he's not available to work eight hours a day on this. So I just put in the to-dos and he gets them done when he can. And two, a free tool, it's not that stressful, it's not a big deal. And we don't have any clients relying on this, waiting for it, it's just gonna be another marketing vehicle for us when we launch it.
05:29 AW: Yeah, I would still have trouble with my own excitement, keeping that at bay, 'cause I'd wanna share it with the world.
05:35 DS: No, I do wanna share, like I showed it to people at Local U, and they're like, "It's so awesome." And I'm like, "I know, I really wanna launch it." I'm excited about how it's gonna be received. I think everyone is gonna quite like it. And so I think it's gonna be great from that perspective.
05:48 AW: Well, good, I'm continuing to keep my anticipation level high.
05:53 DS: Great, thank you. I know. It won't let you down, you just gotta pretend I didn't say anything. Pretend I just announced it to you today that we're building this new tool. [chuckle] So you had no prior thing, so you can keep that anticipation high.
06:07 AW: I can fake being surprised really well, so I'm in on that.
06:11 DS: Okay, perfect. I wanna hear about SaaStr. You went to this awesome conference, all about building SaaS apps and all the things that go into that... So I'm just curious to hear, what are some of the takeaways, how was the conference?
06:26 AW: Yeah, the conference was awesome, it was my best SaaStr Annual experience I've had. This was the third one that I've gone to. All three have been at different venues. This one actually moved, the first two were in San Francisco, this one was in San Jose. And for me, this was the best venue... Each time the venue had its own little quirks on how much room there was to get around, or room sizes, and how many rooms. And it really felt like... Cause I think this is the 5th or 6th year of SaaStr Annual total, but it really felt l...