Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks
<ul>
<li>New York Times automobile design columnist Phil Patton</li>
<li>Virginia Postrel, author of The Power of Glamour</li>
<li>and Business Insider's Transportation Editor Matt DeBord</li>
</ul>
if maybe the most successful brands aren't really selling "luxury" at all.

Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks New York Times automobile design columnist Phil Patton Virginia Postrel, author of The Power of Glamour and Business Insider's Transportation Editor Matt DeBord if maybe the most successful brands aren't really selling "luxury" at all.

Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent&nbsp;asks
<ul>
<li>New York Times automobile design columnist&nbsp;Phil Patton</li>
<li>Virginia Postrel, author of The Power of Glamour</li>
<li>and Business Insider's Transportation Editor&nbsp;Matt DeBord</li>
</ul>
if maybe the most successful brands aren't really selling "luxury" at all.

#03: The True Meaning of Luxury, Part I

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

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#03: The True Meaning of Luxury, Part I

#03: The True Meaning of Luxury, Part I