The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck




Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson.

The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson.

The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck




Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.&nbsp;She started her carrier in market research by working for Liebermann and ACNielson.

#03 - The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck

The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise.

But they are not.

How do CX Insights leaders build the authority they deserve? How will they become Rockstars?

I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders.

I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win.

Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.

Business

Marketing

The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do CX Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact.

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#03 - The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck

#03 - The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck