In this episode, Dr. Catrina Mitchum works through a live troubleshoot with Mike McQuillan, speaking coach and owner of Fit Presenter. Mike built a course for one audience, but his business has grown in a different direction and the course hasn't caught up. The conversation turns into a practical lesson in one of the most common course creation problems: what to do when the course you built is no longer for the people you thought you were serving.

What We Work Through

Why a course that isn't working might be a content problem, an audience problem, or both... and how to tell the difference

What to do when your course is trying to serve multiple audiences at the same time

How to write feedback questions that actually tell you what you need to know

Why you should design for the time your learners actually have, and then cut that number in half

Why surveying your new audience before you rebuild anything is non-negotiable

Mike came in with a course that had drifted from its original purpose and left with a clearer picture of what to keep, a smarter approach to gathering feedback, and a roadmap for rebuilding around the people who are actually showing up.

About the Guest

Mike McQuillan is a speaking coach and the owner of Fit Presenter, where he helps solopreneurs develop their storytelling and presentation skills.

Connect with Mike:

LinkedIn: https://www.linkedin.com/in/mike-mcquillan-fitpresenter/

Website: https://fit-presenter.com

Apply to be a guest: ⁠⁠⁠https://forms.gle/RDHPskg81r3GhSd59⁠⁠⁠

Connect with Catrina:

⁠⁠⁠www.cmlearningdesign.com⁠⁠⁠

LinkedIn: ⁠linkedin.com/in/catrina-mitchum-learning-design⁠

Subscribe to my ⁠⁠⁠Cut the Course Creation Crap Newsletter⁠⁠⁠

Music credit: Alex Mitchum

Alex, Catrina's youngest brother, was a jazz guitarist and his family established a scholarship in his name at his alma mater. Please consider donating: ⁠⁠⁠https://www.alexmitchum.com/scholarship⁠