The team chats with Janice (Miller) Greenberg and Anne (Reichert) Guthrie of The Inform Group to break down how they go about creating concise language for very technical videos, how they use animation for increasingly technical and complex subjects, and how pen and paper is still their preferred method for revising scripts.

The Inform Group works with companies from small start-ups to divisions of major corporations, academic research institutes, non-profits, and private practices. They use multidisciplinary communications strategies and tactics to help raise market awareness, attract new prospects, grow sales, and improve customer satisfaction/relationships. 

If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠

Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel

⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. 

Produced by Jackson Foote and Will Colón

Written and Created by:

Will Colón: https://www.linkedin.com/in/willmcolon/

Kathryn Taccone: https://www.linkedin.com/in/kathryntaccone/